Best Practice Report

Future-Proofing Marketing Talent

Nine Actions Build The Foundation For Effective Marketing Enablement

September 14th, 2022
With contributors:
Meta Karagianni , Aidan Doyle , Drew Zalucky

Summary

Marketing leaders often struggle to demonstrate the impact of marketing enablement. They must use a holistic view of enablement’s value for individuals and the wider business to support a solid business case for initial and ongoing investment in enablement. They must also show how taking key actions will allow the organization to identify and address gaps in critical marketing competencies. In this report, we describe nine actions B2B marketing leaders must take to build effective marketing enablement programs.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.