Best Practice Report

Future-Proofing Marketing Talent

Nine Actions Build The Foundation For Effective Marketing Enablement

September 14th, 2022
With contributors:
Meta Karagianni , Aidan Doyle , Drew Zalucky


Marketing leaders often struggle to demonstrate the impact of marketing enablement. They must use a holistic view of enablement’s value for individuals and the wider business to support a solid business case for initial and ongoing investment in enablement. They must also show how taking key actions will allow the organization to identify and address gaps in critical marketing competencies. In this report, we describe nine actions B2B marketing leaders must take to build effective marketing enablement programs.

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