Best Practice Report

Gaining Clarity: Aligning Headquarters And Regional Teams In The Post-Sale Develop/Participate Phase

November 15th, 2019


Post-sale customer engagement should ensure consistently positive relationships that set the stage for renewal and growth. Customer experience suffers when customer-facing headquarters and regional teams are not aligned on roles and responsibilities. During the develop/participate phase of the customer lifecycle, headquarters and regional teams must be aligned on feedback, customer communities and customer-centricity.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.