Best Practice Report

Gaining Clarity: Aligning Headquarters And Regional Teams In The Postsale Grow/Advocate Phase

February 10th, 2020


Postsale customer engagement should ensure consistently positive relationships that set the stage for renewal and growth. Customer experience suffers when customer-facing headquarters and regional teams are not aligned on roles and responsibilities. During the grow/advocate phase of the customer lifecycle, headquarters and regional teams must collaborate on developing customer advocates and attaining cross-sell and upsell goals.

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