Report

Gaining Insight Into Partner Marketing And Demand Capabilities

June 1st, 2020

Summary

As B2B channel marketing leaders increasingly look to their partners to drive demand for their offerings and create opportunities, many are faced with limited insight into their partners’ marketing capabilities, target prospects, and customers, which leads to misalignment between supplier and partner. Suppliers that gain a deep understanding of partners’ marketing capabilities can and improve partner marketing results. In this report, we discuss gathering and assessing critical insights to improve partner marketing effectiveness and results, as well as various approaches to gathering the data, and guidance on how to use the information once it’s been gathered.

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Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.