Best Practice Report

Gathering And Managing Regional Requirements In A New Market

January 1st, 2018
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director

Summary

B2B organizations with offerings used in multiple countries and regions similarly struggle to balance competing local requirements including buyer attributes, language and cultural differences, legal nuances, and market conditions. This report presents a four-step process for identifying and prioritizing local requirements when a product enters a new market.

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