Trends Report

GDPR And The B2B Seller

Keep Calm And Sell On

August 27th, 2018
MP
Mary Shea, PhD
MC
Matthew Camuso
With contributors:
Caroline Robertson , Jacob Basseches , Rachel Birrell

Summary

B2B companies are wrestling with the impact that new privacy regulations will have on seller behaviors and selling processes. They must rethink everything from the collection and storage of prospect data to the permitted processes for outreach and digital engagement. This report provides practical guidance to help B2B sales leaders and sellers balance three imperatives: comply with GDPR, meet sales targets, and don't get fired.

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