Case Study

GE Measurement & Control: Applying Innovation Strategy And Portfolio Optimization To Improve Investment Decisions

January 1st, 2018


Many B2B organizations, especially large organizations, struggle to optimally distribute investment among current products and new innovations. There are often many strong business cases for product enhancements and new innovations but no process for evaluating them and creating a balanced investment strategy. In this case study, we describe how GE Measurement & Control (GE M&C) used Forrester’s Innovation Strategy Framework and Product Portfolio Optimization Framework to rationalize its product line and focus its investment strategy on new innovation and big bets.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.