Summary
Generative AI (genAI) is set to redefine the contact center and customer service landscape. Contact center leaders are poised to leverage genAI not just for efficiency, but as a strategic tool to enhance customer experiences and operational agility. With careful navigation (and the right partnerships), contact center leaders can harness genAI to both adapt to the rapid pace of change and drive significant business growth. This report highlights the major trends that leaders must navigate as they lay their strategy for an AI-augmented future.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).