Summary
Forrester’s 2024 data shows that 53% of German online adults are interested in receiving overdraft alerts; more than one-third are interested in personalized financial product offers based on their financial situation, personalized financial insights based on their spending patterns, and personalized recommendations. With customer consent, personalization helps banks deliver the next best experience and drive engagement and loyalty. Banks should use context and technology to anticipate customer needs, engage customers proactively, and show that they know and care about their customers. This is a snapshot of our data on German consumers’ interest in personalized banking.
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