Forecast Report

German Online Retail And Travel Forecast, 2008 To 2014

We Expect Consumer eCommerce To Reach €44 Billion By 2014

March 2nd, 2009
With contributors:
Victoria Bracewell Lewis , Benjamin Ensor , Lauriane Camus , Vanessa Niemeyer, Ph.D.


German online shopping adoption is growing at double-digit rates each year. The number of online shoppers has almost doubled since 2000, with 36 million Germans regularly buying products online today, or 44% of adults. By 2014, we expect 44 million German online buyers to spend about €44 billion via the Internet.

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