Summary
Mobile advertising is a critical tool for advertisers and publishers alike, as consumers spend a good chunk of their time online on mobile devices. As such, publishers and advertisers use mobile ads to monetize their apps or sites and reach consumers in new ways, respectively. But consumers are avoiding ads in mobile apps. Advertisers are struggling to measure ROI from mobile ads. And some publishers are turning up their noses to mobile ads in favor of customer experience. Read this report to determine what B2C marketers and publishers each need to do to yield a greater return from mobile ad placements.
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