Best Practice Report

Get Ready To Get (Hyper) Local

Shift The Balance In Your Global Model To Deliver Superior, Personalized, Local Customer Experiences

August 2nd, 2021
Fiona Mark, Principal Analyst
Fiona Mark Principal Analyst
With contributors:
Matthew Guarini , Brian Hopkins , Bobby Cameron , Nick Monroe , Emily Stutzman

Summary

Dynamic customer demands and regulatory realities require greater levels of personalization and localization. At the same time, the need for global, efficient, scalable, and low-cost delivery continues. The tech leaders who strike the right balance between these needs by leveraging emerging technologies and operating models will be able to deliver competitive advantage for their organizations.

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