Best Practice Report

Getting Value From Product Enhancements

June 5th, 2019
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director
Sam Somashekar, null
Sam Somashekar

Summary

Many product teams — especially those working on software-as-a-service products — spend most of their time and energy enhancing existing products. Some features are added for unclear reasons, with limited customer input and lacking a plan for realizing value, resulting in wasted resources and lost opportunities. With a more regimented approach to assessing, planning, and measuring enhancements, organizations can realize more value and growth. In this report, we describe the three steps product managers must follow to maximize the impact and value of enhancements.

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