Best Practice Report

Getting Value From Product Enhancements

June 5th, 2019
Sam Somashekar, Principal Analyst
Sam Somashekar Principal Analyst

Summary

Many product teams — especially those working on software-as-a-service products — spend most of their time and energy enhancing existing products. Some features are added for unclear reasons, with limited customer input and lacking a plan for realizing value, resulting in wasted resources and lost opportunities. With a more regimented approach to assessing, planning, and measuring enhancements, organizations can realize more value and growth. In this report, we describe the three steps product managers must follow to maximize the impact and value of enhancements.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.