Trends Report

Gift Card And Stored Value Initiatives: Elevate With A Mix Of Old And New Technologies

A Guide For US Retailers And Other Consumer-Facing Businesses

January 8th, 2024
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
Nicole Murgia, null
Nicole Murgia
With contributors:
Fiona Swerdlow , Delilah Gonzalez , Frank Harris

Summary

Retailers and brands face a confusing array of overlapping solutions and providers when looking to modernize existing gift card initiatives or capitalize on new use cases for redeemable stored value in customer relationships. We previously published a report on emerging use cases and customer experiences around gifting and stored value. Retailers and consumer-facing brands should use this report to find out about innovative use cases and assess vendor strategies that can manage their gift card and stored value offerings.

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