Trends Report

Global Mobile Behaviors, 2011

Global Technographics® Overview: Mobile

October 19th, 2011
With contributors:
Thomas Husson , Reineke Reitsma , Samantha Jaddou

Summary

Mobile usage is becoming increasingly prevalent around the globe. The majority of respondents to our surveys in the US, Asia, and Europe own a mobile phone by now, but usage and engagement varies across countries. Asia is leading the way with mobile usage, both for voice and online activities. About one-third of metropolitan Chinese mobile users access social networking sites at least monthly on their phone, for example, compared with 25% of US mobile users and less than 10% in Italy, Germany, and Spain. As economic growth in China outpaces most of the world, Chinese demand for mobile technologies will remain strong. This document examines consumers' mobile behaviors in the US, Europe, and Asia Pacific and helps market insights professionals understand how mobile uptake differs across continents.

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