Summary
Online users see more than 1,800 online ads per day, which is an increase of more than 250% since 2004. How can online brand marketers make a big impact when they are competing with so many other advertising messages? The key is to develop a Go Big or Go Home media buying strategy, which embraces larger ad sizes and rich media technology and takes advantage of several TV media buying standards, including pumped-up frequency, share of voice, and creative execution.
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