Trends Report

Great Companies Center Their Tech Strategy On Customers

Don't Ignore The Basics, But Keep Boldly Adapting Your Strategy To Meet One Goal — Serving Customers

Dave Bartoletti
 and  six contributors
Jan 30, 2018

Summary

Technology leaders need to rethink strategic planning in the age of the customer. Technology strategies are too often just collections of loosely related project plans and too focused on tech project delivery milestones. Strategies designed "by IT, for IT" fail to engage business leaders and executives because they don't explain how tech strategy leads to better customer experience and outcomes. This report explains how technology leaders can create a strategic tech plan that is customer-led, insights-driven, fast, and connected.

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