Trend Report

Green Progress In Enterprise IT

Higher Stakes For Tech Marketers As Green IT Principles Spread

Christopher Mines
 and  three contributors
Dec 17, 2007

Summary

Forrester conducted its second survey of enterprise IT professionals to learn about awareness and adoption of environmental principles in corporate computing. Our October survey shows steady advancement of green IT activities, re-emphasizing the importance to technology marketers of getting their green messaging right.

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