Vision Report

Grow And Differentiate Business Value Through Continuous Innovation

Apply New Rules To Achieve Sustainable Innovation

May 10th, 2021


The fastest-growing companies are innovation leaders. Our research reveals innovation leaders grow at 2.6 times the industry average. This indicates that a tech-driven and sustainable innovation strategy is mission-critical for firms to survive and succeed disruption in times of such rapid change. Rising customer needs and the fast-changing technology landscape has positioned tech leaders with a unique opportunity to lead their firm’s innovation efforts. Tech executives who enable adaptive, creative, and resilient capabilities will be key drivers of customer obsession. With this service, we outline and define the core capabilities, practices, and processes for tech leaders to inspire and innovate with technology.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.