Trends Report

Grow Savings Deposits With A Deeper Customer Relationship

October 14th, 2019

Summary

New customers are necessary, but banks are actually more likely to convince their existing customers to open a new savings account. Banks need to have good relationships with customers before asking them to open more accounts. Customers know when the bank is looking after its own interests instead of theirs. Saving money requires deliberate planning and repeated work of moving money around. Banks can simplify both the decisions and the actions required.

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