Vision Report

Grow Your Business With Data And AI

May 21st, 2024
With contributors:
Aaron Katz , Boris Evelson , Matthew Guarini , Fayzan Sabri , Jen Barton


Data and artificial intelligence enable businesses to scale insights, inform and automate decisions, optimize operations, and enhance customer and employee experiences for competitive advantage and growth. Businesses that successfully leverage data and AI build seven capabilities clustered around the three guiding principles common to high-performance IT organizations — alignment, trust, and adaptivity — and then apply them to their organization’s dominant IT style.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.