Growing Deposits By Going Beyond Offering Great Rates
Strategies And Tactics For Banks And Credit Unions To Drive Deposit Growth
Winning deposits is a key priority for many banks and credit unions, and competition is fierce in the battle to find cheap deposits, keep funding costs down, and enable lending growth. But attracting deposits isn’t only about offering customers competitive interest rates. There are many tactics and strategies that firms need to use to grow their market share. This report outlines strategies and accompanying tactics that digital executives and their marketing peers should implement to drive deposit growth.