Vision Report

Harness The Power Of Generative AI And Conversation Automation To Enable Frontline B2B Marketers

December 14th, 2023
With contributors:
Steven Casey , Renee Irion , Laurynn Bedard , Arianne Burnette


B2B frontline marketers should leverage conversation automation with generative AI to support audience engagement, program adaptation, B2B Revenue Waterfall™ optimization use cases, and tasks that require access to contextually relevant data and insights in real time. In this report, we explore how frontline marketers can use generative AI to derive insights from existing data sources to address critical marketing challenges such as audience definition and prioritization, program and tactic orchestration, performance insights, and recommended next actions for buyers and marketers.

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