Best Practice Report

Health Plans Can Reach New Heights (And Connections) In Digital Member Engagement

Reduce Churn And Scale Engagement With A Frictionless Member Experience

December 7th, 2023
Shannon Germain, Senior Analyst
Shannon Germain Senior Analyst
With contributors:
David Hoffman , Judy Weader , Tiffany Do

Summary

Member engagement technology that is truly engaging removes a health plan’s need for a desperate push at renewal time. It reduces churn and lessens the impact on the plan’s bottom line from members whose health is steadily declining. If plans use member-facing digital technology to create consistent, frictionless experiences, members will seek opportunities to engage with that provider and become more loyal to their plan. This report gives digital experience leaders at health plans insights that will help them proactively and productively use technology to engage with their members.

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