Planning Guide Report

Healthcare Marketing: Planning Assumptions 2020

August 6th, 2019


SiriusDecisions has identified six planning assumptions that should drive the agenda of healthcare chief marketing officers (CMOs) and marketing leaders in 2020. Healthcare CMOs must ensure marketing’s strategy is closely aligned to the organization’s revenue and retention goals. The companies that thrive in 2020 will be those that successfully transform their marketing culture to truly put customers first.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.