Healthcare Marketing: Planning Assumptions 2020

August 6th, 2019

Summary

SiriusDecisions has identified six planning assumptions that should drive the agenda of healthcare chief marketing officers (CMOs) and marketing leaders in 2020. Healthcare CMOs must ensure marketing’s strategy is closely aligned to the organization’s revenue and retention goals. The companies that thrive in 2020 will be those that successfully transform their marketing culture to truly put customers first.

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