Healthcare Provider Tools Sway Consumers' Choices

To facilitate provider selection in the world of healthcare "consumerism," an influx of tools designed to help consumers choose a hospital or physician can now be found online — tools that are available directly to the consumer but also through health plan sites. With all these choices, who will succeed in this crowded market and will they supply what the consumer wants? Forrester believes that the health plan or vendor that can credibly tackle consumers' top desire — patient feedback — while offering consumers the most user-friendly, comprehensive, end-to-end tool will see success. Forrester spoke with vendors and health plans in this market to unearth best practices.