Summary
Social networking among online Hispanics tripled between 2005 and 2006. Today, half of online Hispanics do at least one of five Social Computing activities, including blogging, maintaining personal Web pages, and commenting on discussion boards. At the top of the social networking site list is MySpace, with 31% of Hispanics visiting at least once a month. The message is clear for interactive marketers: Brands aimed at young Hispanics should tap into Social Computing activities and include blogs and social networking sites in their media plans.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1749).