Trends Report

Hitting The Restart Button On Social Media

Engage Buyers Across Every Stage Of The Life Cycle With New And Revised Tactics And Tools

October 2nd, 2017
With contributors:
Brigitte Majewski , Caroline Robertson , Matthew Camuso , Kara Hartig


After a promising start a decade ago, social media marketing is now stuck in a rut of diminished expectations. But dramatic changes in B2B buyers' behavior are reinventing social media as the channel that best suits engaging digital-first buyers. This report makes the case for increased activity in social media and explains how B2B marketers can use social media to deliver value throughout the customer life cycle.

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