Holistically Optimize Market Insights Capabilities

Market insights teams are used to doing more with less. Unfortunately, with workloads seeing year-over-year double-digit growth rates without much compensation in budget and headcount, Forrester believes that the traditional market insights resourcing model — in which the market insights department leverages external data to process and generate research and insights — is maxing out. In Forrester's view, it's time to change the market insights model and to adopt what we are calling "holistic (re)sourcing," which is more capable of providing the just-in-time, high-value insights that are crucial to an agile, insights-driven organization. In this report, Forrester lays out this new model and provides guidance on how market insights professionals can capitalize on the limited resources and budget they have.