Trends Report

How AI Is Transforming Advertising And What You Should Do About It

January 24th, 2019
With contributors:
Brigitte Majewski , Brandon Purcell , David Novitzky , Christine Turley

Summary

Advertising has become highly complex, and a range of AI-fueled ad solutions have emerged to help, without marketers knowing and with positive and negative consequences to ad performance and consumer experience. This report helps B2C marketers cut through the hype of AI’s role and value in advertising and give them practical advice on how to make the most of the solutions available today while preparing for an increasingly AI-driven advertising future tomorrow.

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