Trends Report

How B2B Marketers Use Social Now

Emerging Trends In B2B Social Marketing For 2013

May 13th, 2013
ZR
Zachary Reiss-Davis
With contributors:

Summary

Our data shows that social channels are key to the decision processes of your business-to-business (B2B) customers and prospects, so to avoid falling behind or missing emerging trends, you should stay on top of how other B2B marketers do their social marketing. Using the results of our Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey, we show you in which stages of the customer life cycle marketers are finding social to be effective and how they will change their use of distinct social tactics this year.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.