Summary
B2B2C companies face a difficult challenge: How can they provide reliable, consistently excellent, and on-brand experiences to their end customers when they don’t own all of the customer touchpoints? The key to doing so is to build better relationships with your intermediaries, treating them as well as you would treat your customers or employees. This report explains how customer experience (CX) professionals can improve their CX by focusing on their intermediary experience (IX).
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