Best Practice Report

How B2B2C Companies Can Invest In Their Partners And Boost Everyone’s Bottom Lines

Enable Your Partners To Maximize Efficiency And Increase Revenue

December 14th, 2020
With contributor:
Harley Manning

Summary

B2B2C companies face a difficult challenge: How can they provide reliable, consistently excellent, and on-brand experiences to their end customers when they don’t own all of the customer touchpoints? The key to doing so is to build better relationships with your partners, treating them as well as you would treat your customers or employees. This report explains how customer experience (CX) professionals can improve their CX by focusing on their partner experience (PX).

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.