Summary
Online transactors — US online adults who bank online, apply for health insurance online, and book air travel online — are incorporating a wide variety of online activities into their daily lives. While communicating via email and researching and purchasing products are predictable activities, we found that online transactors are also busily seeking out freebies like sweepstakes and coupons, continuing to consume online video and audio, and making their foray into areas of Social Computing like blogging and participating in discussion boards.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).