Trends Report

How Consumers Discover New Brands, Products, And Services

A Technographics® Data Essentials Report

December 26th, 2012
With contributors:
Reineke Reitsma , Ryan Morrill

Summary

Discovery is the first phase of the customer life cycle — it's the crucial time when consumers first find out about new brands, products, and services. If the "Discover" phase is successful, the consumer moves on to explore what they have found in the next phase in the customer life cycle. Consumers use a variety of channels and methods in the "Discover" phase — and Forrester's Technographics data and analysis shows that some methods are more successful than others at driving them to the "Explore" and "Buy" phases. This report is the first in a four-part series on how consumers progress through the customer life cycle and focuses on the "Discover" phase.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.