Summary
Customer experience (CX) professionals who want to drive CX transformation need to show how CX drives business outcomes. Forrester's new Customer Experience Index (CX Index™) framework helps CX pros develop a more robust method of revenue modeling and answer questions like, "What is a one-point increase in the CX Index worth?" and, "Should we focus on eliminating bad CX or on creating great CX?" This report will help CX pros make smarter decisions that maximize the business impact of CX in their own firms.
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