Best Practice Report

How European Auto And Home Insurers Can Improve Their Customer Experience

Best Practices From The Top CX Index Scorers Across Europe

August 2nd, 2021
Clarissa Skinner, null
Clarissa Skinner
With contributors:
Martin Gill , Michelle Yaiser , Luis Deya , Michelle Beeson , Karine Cardona-Smits , Melissa Chaudet , Shayna Neuburg


Auto and home insurers across Europe are providing mediocre customer experiences. Customer experience (CX) insurance pros need to understand what drives their firm’s CX performance and how to improve on those drivers. Other financial services brands can provide inspiration; communication and customer service, for example, are important drivers of both banking and insurance CX. CX auto and home insurance pros should read this report to discover how top-scoring financial services brands in Forrester’s European CX Index win at CX and to gather ideas on how to improve on key drivers of insurance CX.

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