Trends Report

How Generative AI Is Changing The Game In B2C Commerce Solutions

February 2nd, 2024
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
Nicole Murgia, Senior Researcher
Nicole Murgia Senior Researcher
With contributors:
Fiona Swerdlow , Delilah Gonzalez

Summary

Since its widespread launch in late 2022, generative AI (genAI) has prompted retailers to completely reimagine how they leverage their commerce technologies. To better understand genAI’s role in commerce tech solutions, we launched a research series where we ask leading vendors to outline how they’re bringing genAI into their products today. This report summarizes the findings, key trends, and most common use cases from our review of eight B2C commerce vendors’ genAI implementation plans.

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