Summary
Senior interactive marketers — an emerging role within the interactive marketing team — face the challenge of winning budget approval from CMOs for new digital initiatives. These initiatives compete for scarce marketing dollars against traditional media, requiring proposals that highlight the unique value proposition of interactive channels and that align with corporate goals. The senior interactive marketer must build a strong case for new spending with sound business metrics, case studies, and a delivery style suited to the CMO.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).