Trends Report

How Tech Vendors Can Help Indian Firms Innovate

Vendors Must Learn To Co-Create Value With Innovation-Hungry IT Users

July 3rd, 2008
Navi Radjou
With contributors:
Pascal Matzke , Janine Liu


With an economy growing at 7.5%, Indian companies are eager to transform their products, services, processes, and even business models. This document outlines Indian firms' multidimensional innovation needs and illustrates how tech vendors can effectively address their Indian clients' complex innovation requirements. Winners among technology providers will be those that can cultivate intimacy with their Indian clients and engage them in collaborative innovation partnerships. Expect corporate India's huge innovation appetite to fuel full-blown competition between software and service providers like IBM and SAP.

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