Trends Report

How The COVID-19 Crisis Is Affecting Consumer Behaviors In France

Anticipate The New Normal And Embrace Transformations On Steroids

May 11th, 2020
With contributors:
Martin Gill , Elitsa Kortenska


Forrester recently surveyed more than 1,100 French online adults to analyze the impact of the COVID-19 crisis among consumers in France. This report offers CMOs and other executives a first glimpse of how French consumers' behaviors and attitudes are evolving and guides those execs as to what they should prepare for in the coming months.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.