Best Practice Report

How The Insights Center Of Excellence Powers Adaptive Enterprises: Learn From Five Leaders

Advanced Level: Process Practices For Insights-Driven Businesses

August 2nd, 2021
With contributors:
Gene Leganza , Jenna Wohead , Aaron Zarwan , Karsten Monteverde

Summary

Customer insights (CI) pros continue to struggle with driving more actions from data and insights. A center of excellence, also called a hub-and-spoke model, is a trust-building way of working that prioritizes human skills at the same level of importance as data and technology skills. This report describes how five companies, each in a different industry, use the insights center of excellence model to deliver high business value from data and insights.

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