How To Report

How To Apply Sustainability Communications Accounting To Environmental Claims

Apply A Triage Process To Gauge The Degree Of Rigor Needed, Then Work With Ecosystem Partners To Validate Claims

September 6th, 2022
With contributors:
Thomas Husson , Amy DeMartine , Nicola Shorten , Jen Barton

Summary

Marketers must communicate more and more about environmental performance to consumers, but they do so at the peril of trust-damaging accusations of greenwashing. This report helps marketers apply Forrester’s sustainability communications accounting to their environmental claims. Marketers should establish a process that triages claims by ambition, precedent, and support, then collaborate with ecosystem partners to get environmental communication right.

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