Summary
Marketers must communicate more and more about environmental performance to consumers, but they do so at the peril of trust-damaging accusations of greenwashing. This report helps marketers apply Forrester’s sustainability communications accounting to their environmental claims. Marketers should establish a process that triages claims by ambition, precedent, and support, then collaborate with ecosystem partners to get environmental communication right.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.