Summary
To deliver exceptional digital experiences, digital leaders need to understand how customers behave on digital touchpoints, what motivates them, and how they feel about those experiences. Organizations that prioritize data-driven experiences have digital business leaders who work with key stakeholders to articulate business goals, find the right combination of digital interaction data and other enterprise data, combine appropriate analytical approaches to derive insights from customer behaviors, and take action to measure and improve experiences. This report introduces the digital insights-to-action lifecycle to help digital business leaders make the most of their data and drive digital business growth.
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