Best Practice Report

How To Build A Viable B2B Customer Health Assessment

Health Assessments Help B2B CX Pros Link Customer Experience To Business Success

August 11th, 2021
With contributors:

Summary

Business-to-business (B2B) companies are embracing customer success management (CSM) to improve customer experience (CX). But how can they prove the efficacy of their efforts? Enter customer health assessments. These evaluations help CX, sales, and customer success leaders determine if the experience is helping clients achieve their business goals. This report helps CX pros build an initial customer health assessment and develop it over time.

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