Best Practice Report

How To Build Your Digital Venture

Use Our Toolkit To Minimize Risks And Accelerate Your Efforts

September 20th, 2018
With contributors:
Ellen Carney , Benjamin Ensor , Sneha Dawda , Sam Bartlett


Launching a new digital venture can be a career-ending decision. The time, cost, and effort involved in building a new digital business from scratch can quickly spiral out of control. For this research, we have interviewed a range of digital business leaders who have built and are running internal startups. This report outlines a set of practical tools that will help digital business leaders tasked with building a new digital venture.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.