Summary
Purchasing new technology does not guarantee that a B2B organization will realize the promise of its value proposition. Before selecting and implementing technology, organizations must define and prioritize business requirements, which outline the capabilities they need to execute the processes that drive achievement of business goals. A business requirement is not a technology feature or function — it defines an action or activity that a technology feature may support. In this report, we describe Forrester tools that outline the business requirements essential for specific needs within and across functions and the technology and service provider categories that can support these requirements.
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