Template

How To Create A Business Plan For In-House Media

Your Template For Insourcing Media Operations

January 12th, 2024
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
Kelsey Chickering, Principal Analyst
Kelsey Chickering Principal Analyst
With contributors:
Mike Proulx , Shynise McElveen

Summary

A business plan for your in-house media operation is an essential building block to secure support, resources, and partnerships inside and outside your company. This strategic document makes the case for in-house media: the benefits it will bring to the company, the in-house media model to implement, and the resources and investments needed to execute the plan. This downloadable tool helps B2C marketing executives build an in-house media business plan and communicate to the rest of their organization the milestones, metrics, and anticipated return when establishing and growing an in-house media operation.

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