How To Create A Business Plan For In-House Media

Your Template For Insourcing Media Operations

January 12th, 2024
With contributors:
Mike Proulx , Shynise McElveen


A business plan for your in-house media operation is an essential building block to secure support, resources, and partnerships inside and outside your company. This strategic document makes the case for in-house media: the benefits it will bring to the company, the in-house media model to implement, and the resources and investments needed to execute the plan. This downloadable tool helps B2C marketing executives build an in-house media business plan and communicate to the rest of their organization the milestones, metrics, and anticipated return when establishing and growing an in-house media operation.

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