Innovative culture is difficult to define and even tougher to build and sustain. eBusiness executives at financial services firms struggle with skepticism toward digital technologies, aversion to risk, and a perception that regulation or legacy systems make change impossible. To help you succeed, we've talked to almost two dozen innovators and gathered best practices that fall into four categories: excite, engage, empower, and embed. Start by exciting your colleagues and executives by showing them what innovation is possible. Engage your wider organization and particularly key internal stakeholders to source ideas broadly and enable agile, cross-functional execution. Empower employees with the right digital tools and resources. Finally, embed innovation into the fabric of your organization by linking it to employee metrics and incentives.