Trends Report

How To Embrace New Digital Business Models

Capitalize On New Opportunities Before Your Competitors Do

January 7th, 2016
With contributors:
Peter Burris , Patti Freeman Evans , Laura Naparstek , Alex Causey


Digital technology has changed and will continue to change how your business makes money. What is new today is the unprecedented pace of change created by a combination of mobile, digital, and infrastructure technologies in the hands of both your employees and your customers. eBusiness professionals have an opportunity to capitalize on both connectivity and the wealth of data that digital tech generates to develop new revenue streams, charge for products and services in new ways, and alter their cost base to create competitive advantage. This report shows you how.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.