How To Report

How To Evolve Your Mobile App

Make Smart Investment Choices Based On Your Customer’s Goals And Needs

May 22nd, 2020
Julie Ask, null
Julie Ask
Andrew Hogan, null
Andrew Hogan
Kelly Price, null
Kelly Price
With contributors:
Stephen Powers , David Truog , Fiona Swerdlow , Erin Sellers , Alessia Stewart , Rachel Birrell


When applied to mobile apps, the definition of great is a constantly moving target because both what technologies can do and what consumers expect of experiences are evolving quickly. If you rely on traditional business strategy consulting methods like cohort analysis to evolve your app and you’ll face a lack of detail; overemphasize design methods like prototyping and observational research and your app may fail to serve the future of the business. The right direction comes from a combination of the two. Use this guide to put your customers at the center of your next mobile app update.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.